IB Business Management HL 4.2.1 Role of Marketing Planning Topic Practice

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IB Business Management

Unit 1 Introduction to business management

1.1 What is a business?

1.2 Types of business entities

1.3 Business objectives

1.4 Stakeholders

1.5 Growth and evolution

1.6 Multinational companies (MNCs)

Unit 2 Human resource management

2.1 Introduction to human resource management

2.2 Organizational structure

2.3 Leadership and management

2.4 Motivation and demotivation

2.5 Organizational (corporate) culture

2.6 Communication

2.7 Industrial/employee relations

Unit 3 Finance and accounts

3.1 Introduction to finance

3.2 Sources of finance

3.3 Costs and revenues

3.4 Final accounts

3.5 Profitability and liquidity ratio analysis

3.6 Efficiency ratio analysis

3.8 Investment appraisal

Unit 4 Marketing

4.1 Introduction to marketing

4.2 Marketing planning

4.2.1—Role of marketing planning

4.2.2—STP and position maps

4.2.3—Niche and mass markets

4.2.4—Unique selling point

4.2.5—Differentiation

4.3 Sales forecasting

4.4 Market research

4.5 The seven Ps of the marketing mix

4.6 International marketing

Unit 5 Operations management

5.1 Introduction to operations management

5.2 Operations methods

5.3 Lean production and quality management

5.5 Break-even analysis

5.6 Production planning

5.7 Crisis management and contingency planning

5.8 Research and development

5.9 Management information systems

Unit 6 Business management toolkit

6.1 Business management tools

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