4.6.1 (HL)—International marketing Topic Practice
4.6.1 (HL)—International marketing Topic Practice
Students practise evaluating international marketing decisions by applying opportunity–threat analysis to real cases—such as SVT in Asia or RDM in the US—using concrete market…
How this is tested
- evaluate opportunities and threats posed by entering a named international market
- explain one advantage (e.g., market access) and one disadvantage of expanding into a specific region, using case