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4.4.5—Sampling methods Topic Practice

4.4.5—Sampling methods Topic Practice
IB Business Management syllabusBusiness Management SL/HLFirst assessment 2025

Students practise explaining sampling trade-offs—especially convenience and quota sampling—using cost, bias, and representativeness in school, hotel, or brand-recognition contexts.

How this is tested

  • explain one advantage and one disadvantage of convenience sampling for a resource-constrained business
  • define quota sampling by referencing its use of pre-set demographic targets to ensure subgroup coverage in focus
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