4.4.5—Sampling methods Topic Practice
4.4.5—Sampling methods Topic Practice

IB Business Management syllabusBusiness Management SL/HLFirst assessment 2025
Students practise explaining sampling trade-offs—especially convenience and quota sampling—using cost, bias, and representativeness in school, hotel, or brand-recognition contexts.
How this is tested
- explain one advantage and one disadvantage of convenience sampling for a resource-constrained business
- define quota sampling by referencing its use of pre-set demographic targets to ensure subgroup coverage in focus
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