4.4.2—Primary market research Topic Practice
4.4.2—Primary market research Topic Practice
Students practise explaining, stating, and evaluating primary market research methods—especially focus groups—in real business contexts across Paper 1 and Paper 2.
How this is tested
- explain how focus groups generate qualitative insights into customer perceptions, using case-specific stakeholder
- state two primary research methods then justify their suitability for monitoring course progress in an education