4.2.3—Niche and mass markets Topic Practice
4.2.3—Niche and mass markets Topic Practice
Students practise distinguishing niche and mass markets by identifying defining characteristics—like specialisation or scale—and linking them to operational or marketing…
How this is tested
- state two characteristics of a niche market using terminology consistent with examiner mark schemes
- contrast niche and mass markets by explaining how each shapes marketing resource use, e.g., targeted digital ads