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IB Business Management

Unit 1 Introduction to business management

1.1 What is a business?

1.2 Types of business entities

1.3 Business objectives

1.4 Stakeholders

1.5 Growth and evolution

1.5.1—Economies and diseconomies of scale

1.5.2—Internal and external growth

1.5.3—Reasons to grow

1.5.4—Reasons to stay small

1.5.5—External growth methods

1.6 Multinational companies (MNCs)

Unit 2 Human resource management

2.1 Introduction to human resource management

2.2 Organizational structure

2.3 Leadership and management

2.4 Motivation and demotivation

2.5 Organizational (corporate) culture

2.6 Communication

2.7 Industrial/employee relations

Unit 3 Finance and accounts

3.1 Introduction to finance

3.2 Sources of finance

3.3 Costs and revenues

3.4 Final accounts

3.5 Profitability and liquidity ratio analysis

3.6 Efficiency ratio analysis

3.8 Investment appraisal

Unit 4 Marketing

4.1 Introduction to marketing

4.2 Marketing planning

4.3 Sales forecasting

4.4 Market research

4.5 The seven Ps of the marketing mix

4.6 International marketing

Unit 5 Operations management

5.1 Introduction to operations management

5.2 Operations methods

5.3 Lean production and quality management

5.5 Break-even analysis

5.6 Production planning

5.7 Crisis management and contingency planning

5.8 Research and development

5.9 Management information systems

Unit 6 Business management toolkit

6.1 Business management tools

1.5.2—Internal and external growth Topic Practice

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