Non-Financial Motivation Methods

[Maximum number: 8]

Extract A About The Coffee House The Coffee House is a chain of coffee shops in Vietnam. The Coffee House opened its first shop in 2014 and within four years it had 100 shops across the country. Its shops are located on busy high streets in Vietnam's large cities. Coffee shops have grown in popularity in Vietnam and have attracted successful international businesses such as Starbucks. The Coffee House is an innovative brand that has been built by offering an attractive space, excellent customer service and product quality at affordable prices. The mission of the business is to 'deliver happiness'. It aims to provide excellent customer satisfaction as well as providing the employees with an enjoyable place to work. The Coffee House is recognised for its innovation by: - creating a unique design for each shop to provide a welcoming atmosphere that feels like home - regularly updating menus to adapt to changing tastes and trends - providing dedicated and comfortable spaces where people can work - being one of the first businesses in Vietnam to launch a mobile app to allow customers to order their drinks online - investing in its own farm in Vietnam to provide coffee beans for its shops.

Extract B Leading coffee shop brands in Vietnam in 2022 (by number of shops)

Discuss how using job rotation might help The Coffee House to achieve this aim.

Indicative content guidance
Answers must be credited by using the level descriptors (below) in line with the general marking guidance. The indicative content below exemplifies some of the points that candidates may make but this does not imply that any of these must be included. Other relevant points must also be credited.
Knowledge, Application, Analysis, Evaluation - indicative content
- Job rotation involves an employee changing jobs or tasks from time to time. This gives the employee experience of different jobs within the business
- This could involve performing different tasks in the coffee shop rather than having one specific job
- The advantage of job rotation is that moving between jobs should alleviate boredom when working in The Coffee House. This may provide more job satisfaction for the employees
- Employees who find the job interesting and fulfilling are likely to provide better customer service, which may result in the employees feeling useful and appreciated
- Job rotation should result in a flexible workforce where employees can switch between jobs. Employees may feel happier
in their jobs if they have a variety of skills and experience to offer
- However, some employees may not be comfortable with learning
a range of jobs which may lead to demotivation and feeling pressured at work
- Employee motivation is not guaranteed if the employee is switched from one boring job to another.
- If the employee is not stimulated by the new job, they may not achieve job satisfaction or find the workplace enjoyable

Level

Mark

Descriptor

0

No rewardable material.

Level 1

1-2

Isolated elements of knowledge and understanding - recall based.
Weak or no relevant application to business examples.
Generic assertions may be presented.

Level 2

3-5

Accurate knowledge and understanding.
Applied accurately to the business and its context.
Chains of reasoning are presented, showing cause(s) and/or effect(s) but may be assertions or incomplete.
An attempt at an assessment is presented that is unbalanced and unlikely to show the significance of competing arguments.

Level 3

6-8

Accurate and thorough knowledge and understanding, supported throughout by relevant and effective use of the business behaviour/context.
Logical chains of reasoning, showing cause(s) and/or effect(s).
Assessment is balanced, well contextualised, using quantitative and/or qualitative information, and shows an awareness of competing arguments/factors.

Question

Assess the benefits to The Coffee House from adding value to its products and services.

Indicative content

1.3.4.4d - Non-financial motivation methods question 1