Practise the calculations used across Edexcel IAL Business, including percentages, financial measures, break-even analysis and interpreting quantitative case data.
Extract C Redundancies and organisational changes at Deutsche Bank Deutsche Bank was founded 150 years ago in Germany. Today it is a leading global bank. In 2019, 18,000 Deutsche Bank employees, working in Hong Kong, New York and London, were made redundant as part of a restructuring plan. This plan included drastically reducing its investment banking division and removing layers of management to make a flatter organisational structure. A Deutsche Bank spokesperson said: "We have decided to focus our resources on areas of the business where customers need us most." The bank used collective bargaining to agree redundancy payments for employees who lost their jobs. These agreements were put in place to protect its reputation and limit the number of unfair dismissal cases.
Extract D
Global market share by \% revenue of the 10 leading investment banks in 2019
Extract E Positive Impact marketing campaign at Deutsche Bank Deutsche Bank plans to launch a global advertisement campaign, named Positive Impact. It uses customer stories to show the benefits of using the bank. These stories are told through short films featuring customers and bankers, showing how they support customers to achieve their plans and ambitions. Deutsche Bank will also use social media to engage with its employees and customers. In addition a television advertisement will be used to show the partnership between Laura Dekker, the youngest person to sail solo around the world, and her father, who helped plan her epic voyage and whose encouragement from the shore helped her to succeed. The advertisement uses the relationship between Laura and her father as an inspiring example of positive impact, which represents the bank's role in enabling the ambitions and dreams of its clients to be met.
The average yearly salary of the 18,000 Deutsche Bank employees who were made
redundant was $80000.
Those made redundant were given three months' pay plus a bonus of $8000
per employee.
Using the above data, calculate the total amount of redundancy payments made
by Deutsche Bank. You are advised to show your workings.
Source for use with Extract A MV Pride There are around 100 inhabited islands in the Caribbean and the main form of transport between them is by boat. Boat travel between Union Island and Carriacou is only possible by owning or hiring a private boat. The only exception is to travel on the MV Pride, owned and captained by Mario Grand. The MV Pride runs a scheduled service for passengers between the two islands, providing a vital connection for the people who live and work in Union Island and Carriacou. It is a small boat, only 12.8 m in length, and can carry a maximum of 10 passengers. The service only runs two days a week, on a Monday and Friday. Mario charges $30 per passenger. The boat carries cargo, so passengers may be sharing the trip with large sacks of vegetables, boxes and crates. Mario has worked with boats all his life, learning the trade from his family. It is his passion as well as his livelihood. Although Mario offers the MV Pride for private hire to those wishing to travel on a day that is not scheduled, he does not spend money on advertising this fact, or on trying to gain market share from competing boat owners. He prefers to spend his days enjoying time on the water with friends when he is not running the boat service. Mario realised the value of using free services on social media, promoting the MV Pride’s scheduled service on Facebook and enabling tourists to ask questions via WhatsApp and email. As a result, the MV Pride typically runs at 100% capacity for each trip compared with 80% before he started using social media.
Extract A MV Pride There are around 100 inhabited islands in the Caribbean and the main form of transport between them is by boat. Boat travel between Union Island and Carriacou is only possible by owning or hiring a private boat. The only exception is to travel on the MV Pride, owned and captained by Mario Grand. The MV Pride runs a scheduled service for passengers between the two islands, providing a vital connection for the people who live and work in Union Island and Carriacou. It is a small boat, only 12.8 m in length, and can carry a maximum of 10 passengers. The service only runs two days a week, on a Monday and Friday. Mario charges $30 per passenger. The boat carries cargo, so passengers may be sharing the trip with large sacks of vegetables, boxes and crates. Mario has worked with boats all his life, learning the trade from his family. It is his passion as well as his livelihood. Although Mario offers the MV Pride for private hire to those wishing to travel on a day that is not scheduled, he does not spend money on advertising this fact, or on trying to gain market share from competing boat owners. He prefers to spend his days enjoying time on the water with friends when he is not running the boat service. Mario realised the value of using free services on social media, promoting the MV Pride’s scheduled service on Facebook and enabling tourists to ask questions via WhatsApp and email. As a result, the MV Pride typically runs at 100% capacity for each trip compared with 80% before he started using social media.
Using the data in Extract A, calculate the percentage change in revenue per trip, following Mario's decision to use social media to promote the scheduled services of the MV Pride. You are advised to show your working.