Practise Edexcel Business questions on secondary market research, using existing competitor, government and industry data to inform a business decision.
Extract A About The Coffee House The Coffee House is a chain of coffee shops in Vietnam. The Coffee House opened its first shop in 2014 and within four years it had 100 shops across the country. Its shops are located on busy high streets in Vietnam's large cities. Coffee shops have grown in popularity in Vietnam and have attracted successful international businesses such as Starbucks. The Coffee House is an innovative brand that has been built by offering an attractive space, excellent customer service and product quality at affordable prices. The mission of the business is to 'deliver happiness'. It aims to provide excellent customer satisfaction as well as providing the employees with an enjoyable place to work. The Coffee House is recognised for its innovation by:
- creating a unique design for each shop to provide a welcoming atmosphere that feels like home
- regularly updating menus to adapt to changing tastes and trends
- providing dedicated and comfortable spaces where people can work
- being one of the first businesses in Vietnam to launch a mobile app to allow customers to order their drinks online
- investing in its own farm in Vietnam to provide coffee beans for its shops.
Extract B Leading coffee shop brands in Vietnam in 2022 (by number of shops)
Extract B Leading coffee shop brands in Vietnam in 2022 (by number of shops)
Extract B Leading coffee shop brands in Vietnam in 2022 (by number of shops)
Extract B Leading coffee shop brands in Vietnam in 2022 (by number of shops)
Analyse two methods of secondary research The Coffee House could use to help grow its business.