1.3.1.3c - Market segmentation

Explain market segmentation and its use in targeting customers.

Use c - market segmentation to connect the rule to the data and decision in the question.

This matters because c - market segmentation determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply c - market segmentation to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: c - Market segmentation is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.