1.3.1.2a - Market research data

Use primary and secondary market research data, both quantitative and qualitative, to identify needs, estimate demand and understand consumer behaviour.

Use a - market research data to connect the rule to the data and decision in the question.

This matters because a - market research data determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - market research data to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Market research data is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.