1.3.3 - Marketing mix and strategy

Analyse marketing objectives such as increasing market share, increasing revenue and building a brand.

Use a - marketing objectives to connect the rule to the data and decision in the question.

This matters because a - marketing objectives determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - marketing objectives to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Marketing objectives is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Use the product life cycle and extension strategies.

Use b - product life cycle to connect the rule to the data and decision in the question.

This matters because b - product life cycle determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - product life cycle to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Product life cycle is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Apply the Boston Matrix to a product portfolio.

Use c - boston matrix to connect the rule to the data and decision in the question.

This matters because c - boston matrix determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply c - boston matrix to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: c - Boston Matrix is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Explain the concept of the marketing mix.

Use d - marketing mix concept to connect the rule to the data and decision in the question.

This matters because d - marketing mix concept determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply d - marketing mix concept to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: d - Marketing mix concept is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Evaluate marketing strategies for mass markets, niche markets, B2B and B2C contexts.

Use e - marketing strategy by market type to connect the rule to the data and decision in the question.

This matters because e - marketing strategy by market type determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply e - marketing strategy by market type to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: e - Marketing strategy by market type is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Explain how businesses use consumer behaviour to develop customer loyalty.

Use f - consumer behaviour and loyalty to connect the rule to the data and decision in the question.

This matters because f - consumer behaviour and loyalty determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply f - consumer behaviour and loyalty to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: f - Consumer behaviour and loyalty is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Analyse function, aesthetics and cost or economic manufacture in the design mix.

Use a - design mix to connect the rule to the data and decision in the question.

This matters because a - design mix determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - design mix to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Design mix is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Evaluate changes to the design mix in response to resource depletion, waste minimisation, reuse, recycling and ethical sourcing.

Use b - design mix and social trends to connect the rule to the data and decision in the question.

This matters because b - design mix and social trends determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - design mix and social trends to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Design mix and social trends is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Explain types of promotion.

Use a - types of promotion to connect the rule to the data and decision in the question.

This matters because a - types of promotion determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - types of promotion to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Types of promotion is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Explain types of branding.

Use b - types of branding to connect the rule to the data and decision in the question.

This matters because b - types of branding determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - types of branding to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Types of branding is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Analyse added value, premium pricing and reduced price elasticity from strong branding.

Use c - benefits of strong branding to connect the rule to the data and decision in the question.

This matters because c - benefits of strong branding determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply c - benefits of strong branding to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: c - Benefits of strong branding is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Evaluate brand building through USPs, differentiation, advertising, sponsorship and social media.

Use d - building a brand to connect the rule to the data and decision in the question.

This matters because d - building a brand determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply d - building a brand to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: d - Building a brand is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Analyse viral marketing, social media and emotional branding as responses to social trends.

Use e - branding, promotion and social trends to connect the rule to the data and decision in the question.

This matters because e - branding, promotion and social trends determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply e - branding, promotion and social trends to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: e - Branding, promotion and social trends is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Evaluate cost-plus, skimming, penetration, predatory, competitive and psychological pricing.

Use a - pricing strategies to connect the rule to the data and decision in the question.

This matters because a - pricing strategies determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - pricing strategies to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Pricing strategies is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Assess how differentiation, PED, competition, brand strength, product life cycle stage, costs and profit needs affect pricing strategy.

Use b - choosing a pricing strategy to connect the rule to the data and decision in the question.

This matters because b - choosing a pricing strategy determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - choosing a pricing strategy to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Choosing a pricing strategy is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Analyse changes in pricing caused by online sales and price comparison sites.

Use c - pricing and social trends to connect the rule to the data and decision in the question.

This matters because c - pricing and social trends determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply c - pricing and social trends to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: c - Pricing and social trends is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Compare four-stage, three-stage and two-stage distribution channels.

Use a - distribution channels to connect the rule to the data and decision in the question.

This matters because a - distribution channels determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - distribution channels to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Distribution channels is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.

Analyse changes in distribution methods.

Use b - changes in distribution to connect the rule to the data and decision in the question.

This matters because b - changes in distribution determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - changes in distribution to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Changes in distribution is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.