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Pearson Edexcel IAL Business

Unit 1: Marketing and People

1.3.1 - Meeting customer needs

1.3.1.1a - Mass and niche markets

1.3.1.1b - Dynamic markets

1.3.1.1c - Competition and markets

1.3.1.1d - Risk and uncertainty

1.3.1.2a - Market research data

1.3.1.2b - Primary market research methods

1.3.1.2c - Secondary market research methods

1.3.1.2d - Sampling methods

1.3.1.3a - Product and market orientation

1.3.1.3b - Market mapping

1.3.1.3c - Market segmentation

1.3.1.3d - Competitive advantage

1.3.1.3e - Product differentiation

1.3.1.3f - Adding value

1.3.2 - The market

1.3.3 - Marketing mix and strategy

1.3.4 - Managing people

1.3.5 - Entrepreneurs and leaders

Unit 2: Managing Business Activities

Assessed quantitative skills

A-Level/Edexcel/Business//AS/Concept/Unit 1: Marketing and People/1.3.1 - Meeting customer needs/1.3.1.3a - Product and market orientation

Unit 1: Marketing and People

Syllabus: 2017
Section: —
Level: AS

Exam analysis

Most tested topics

Meeting customer needs
The market
Marketing mix and strategy
Managing people
Entrepreneurs and leaders