1.3.1.3a - Product and market orientation

Distinguish product orientation from market orientation.

Use a - product and market orientation to connect the rule to the data and decision in the question.

This matters because a - product and market orientation determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - product and market orientation to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Product and market orientation is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.