1.3.1.3b - Market mapping

Use market mapping to position businesses, brands or products.

Use b - market mapping to connect the rule to the data and decision in the question.

This matters because b - market mapping determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - market mapping to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Market mapping is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.