1.3.1.1a - Mass and niche markets

Compare mass and niche markets, including characteristics, market size, market share and brands.

Use a - mass and niche markets to connect the rule to the data and decision in the question.

This matters because a - mass and niche markets determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - mass and niche markets to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Mass and niche markets is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.