1.3.1.2b - Primary market research methods

Evaluate surveys, questionnaires, focus groups, consumer panels, interviews, product trials and test marketing.

Use b - primary market research methods to connect the rule to the data and decision in the question.

This matters because b - primary market research methods determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - primary market research methods to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Primary market research methods is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.