Indicative content guidance
Answers must be credited by using the level descriptors (below) in line with the general marking guidance. The indicative content below exemplifies some of the points that candidates may make but this does not imply that any of these must be included. Other relevant points must also be credited.
Knowledge, Application, Analysis, Evaluation - indicative content
- Waste minimisation is where a business reduces loss of inventory due to perishable items becoming out of date or stock becoming obsolete
- Grupo Tamazula uses several ingredients which are fresh, so they are likely to be perishable in the production of its hot sauce range
- Sales can be difficult to forecast meaning the business may find it a
challenge to have the right level of inventory to meet demand
- This is especially true due to the high number of competitors in the Mexican hot sauce market
- The hot sauce may need to be transported quickly especially due to the hot and sunny Mexican climate
- This may be more challenging for Grupo Tamazula because it exports to the US and Canada, meaning transportation takes longer
- As it is expanding its export market, Grupo Tamazula may find it more
difficult to hold the right level of chillies for production of its hot sauce
range
- However, perishable products could be placed in chilled or frozen storage to prolong the life of perishable goods
- Stock rotation may be used to reduce waste, meaning the oldest
ingredients are used first in the manufacture of Salsa Valentina and Salsa
Tamazula
- Grupo Tamazula has a 26,000 m2 factory and uses the most modern
equipment available, which may include computer systems that manage
the ordering of perishable goods more effectively
- Due to the popularity of hot sauce and the number of homemade
versions, inventory which is close to going 'out-of-date' may be sold
cheaply to local residents in Guadalajara in order to minimise waste or
given away which may boost customer relations in the local area
- As it has been trading since 1960, Grupo Tamazula may have historic
data relating to demand and lead times that allow it to manage waste
more efficiently
Level
Mark
Descriptor
0
No rewardable material.
Level 1
1-2
Isolated elements of knowledge and understanding - recall based.
Weak or no relevant application to business examples.
Generic assertions may be presented.
Level 2
3-4
Elements of knowledge and understanding, which are applied to the
business example.
Chains of reasoning are presented but may be assertions or incomplete.
A generic or superficial assessment is presented.
Level 3
5-7
Accurate and thorough knowledge and understanding, supported
throughout by relevant and effective use of the business
behaviour/context.
Analytical perspectives are presented, with developed chains of
reasoning, showing cause(s) and/or effect(s).
An attempt at an assessment is presented, using quantitative and/or
qualitative information, though unlikely to show the significance of
competing arguments.
Level 4
8-10
Accurate and thorough knowledge and understanding, supported
throughout by relevant and effective use of the business
behaviour/context.
A coherent and logical chain of reasoning, showing cause(s) and/or
effect(s).
Assessment is balanced, wide ranging and well contextualised, using
quantitative and/or qualitative information, and shows an awareness of
competing arguments/factors, leading to a supported judgement.
Question
Evaluate whether Amazon's decision to stop selling its Kindle in China was due to internal or external causes of business failure.
Indicative content