1.3.3.4b - Choosing a pricing strategy

Assess how differentiation, PED, competition, brand strength, product life cycle stage, costs and profit needs affect pricing strategy.

Use b - choosing a pricing strategy to connect the rule to the data and decision in the question.

This matters because b - choosing a pricing strategy determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - choosing a pricing strategy to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Choosing a pricing strategy is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.