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Pearson Edexcel IAL Business

Unit 1: Marketing and People

1.3.1 - Meeting customer needs

1.3.2 - The market

1.3.3 - Marketing mix and strategy

1.3.3.1a - Marketing objectives

1.3.3.1b - Product life cycle

1.3.3.1c - Boston Matrix

1.3.3.1d - Marketing mix concept

1.3.3.1e - Marketing strategy by market type

1.3.3.1f - Consumer behaviour and loyalty

1.3.3.2a - Design mix

1.3.3.2b - Design mix and social trends

1.3.3.3a - Types of promotion

1.3.3.3b - Types of branding

1.3.3.3c - Benefits of strong branding

1.3.3.3d - Building a brand

1.3.3.3e - Branding, promotion and social trends

1.3.3.4a - Pricing strategies

1.3.3.4b - Choosing a pricing strategy

1.3.3.4c - Pricing and social trends

1.3.3.5a - Distribution channels

1.3.3.5b - Changes in distribution

1.3.4 - Managing people

1.3.5 - Entrepreneurs and leaders

Unit 2: Managing Business Activities

Assessed quantitative skills

A-Level/Edexcel/Business//AS/Concept/Unit 1: Marketing and People/1.3.3 - Marketing mix and strategy/1.3.3.1b - Product life cycle

Unit 1: Marketing and People

Syllabus: 2017
Section: —
Level: AS

Exam analysis

Most tested topics

Meeting customer needs
The market
Marketing mix and strategy
Managing people
Entrepreneurs and leaders