IB Business Management SL Unit 4 Marketing Topic Practice

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IB Business Management

Unit 1 Introduction to business management

1.1 What is a business?

1.2 Types of business entities

1.3 Business objectives

1.4 Stakeholders

1.5 Growth and evolution

1.6 Multinational companies (MNCs)

Unit 2 Human resource management

2.1 Introduction to human resource management

2.2 Organizational structure

2.3 Leadership and management

2.4 Motivation and demotivation

2.6 Communication

Unit 3 Finance and accounts

3.1 Introduction to finance

3.2 Sources of finance

3.3 Costs and revenues

3.4 Final accounts

3.5 Profitability and liquidity ratio analysis

3.8 Investment appraisal

Unit 4 Marketing

4.1 Introduction to marketing

4.2 Marketing planning

4.4 Market research

4.5 The seven Ps of the marketing mix

Unit 5 Operations management

5.1 Introduction to operations management

5.2 Operations methods

5.5 Break-even analysis

Unit 6 Business management toolkit

6.1 Business management tools

Unit 4 Marketing

4.1 Introduction to marketing 4.2 Marketing planning 4.4 Market research 4.5 The seven Ps of the marketing mix

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