Unit 1 Introduction to business management

1.1 What is a business?

1.2 Types of business entities

1.3 Business objectives

1.4 Stakeholders

1.5 Growth and evolution

1.6 Multinational companies (MNCs)

Unit 2 Human resource management

2.1 Introduction to human resource management

2.2 Organizational structure

2.3 Leadership and management

2.4 Motivation and demotivation

2.6 Communication

Unit 3 Finance and accounts

3.1 Introduction to finance

3.2 Sources of finance

3.3 Costs and revenues

3.4 Final accounts

3.5 Profitability and liquidity ratio analysis

3.7 Cash flow

3.8 Investment appraisal

Unit 4 Marketing

4.1 Introduction to marketing

4.2 Marketing planning

4.4 Market research

4.5 The seven Ps of the marketing mix

Unit 5 Operations management

5.1 Introduction to operations management

5.2 Operations methods

5.4 Location

5.5 Break-even analysis

Unit 6 Business management toolkit

6.1 Business management tools

IB Business Management SL 4.2 Marketing planning Question Bank

(a)

Describe two long-term benefits for P U of its marketing strategies (lines 60-64).

[ 4 ]

(a)

With reference to L a d y A, describe one reason for identifying target markets.

[ 2 ]

(a)

Describe one benefit for Henri Trouvé's father of his unique selling point (USP) (lines 5-7).

[ 2 ]

(a)

Explain how Accord can differentiate Enrich from the products of its competitors.

[ 6 ]

(a)

Explain how M M has differentiated itself.

[ 6 ]

(a)

Describe two elements of a marketing plan (line 21) for A F A.

[ 4 ]

(a)

With reference to Medimatters, describe two benefits of having a marketing plan.

[ 4 ]

[Maximum number: 2]

2. Windmills OPQ (WO)
Windmills OPQ (WO) develops and produces electrical and mechanical components for windmills. WO has developed a unique selling point/proposition (USP) because of its customization and modification services.
In 2023, WO identified two six-year investment project options that could be beneficial.
- Option 1: Research and development (R\&D).
- Option 2: Open a wind farm with five windmills.

The capital costs and forecasted cash flows for both investment projects are shown in Table 2.

$Table 2: Capital costs and expected cash flows for both investment projects (all figures in \$000s)$

Table 2: Capital costs and expected cash flows for both investment projects (all figures in \$000s)

WO's board of directors think that the forecasted cash flow for Option 2 is too low. They believe that the demand for electricity generated by windmills is likely to rise more than the current forecast assumes. Electricity prices are also increasing.

(a)

Define the term unique selling point/proposition (USP).

[ 2 ]

(a)

Martin constructed a position map (line 60). With reference to The Imperial, describe what this position map may look like.

[ 4 ]

(a)

Outline one reason why Kos Palouk does not need to do any additional marketing at the UWP Mission.

[ 2 ]

0 selected

Question 1

Question 1(a)

Question 1

Question 1(b)

Question 1

Question 1(a)

Question 1

Question 1(b)

Question 1

Question 1(b)

Question 1

Question 1(a)

Question 2

Question 2(a)

Question 2

Question 2(a)

Question 2

Question 2(a)

Question 2

Question 2(b)