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Pearson Edexcel IAL Business
Unit 1: Marketing and People
1.3.1 - Meeting customer needs
1.3.2 - The market
1.3.3 - Marketing mix and strategy
1.3.4 - Managing people
1.3.5 - Entrepreneurs and leaders
1.3.5.1a - Creating a business
1.3.5.1b - Running and developing a business
1.3.5.1c - Intrapreneurship
1.3.5.1d - Barriers to entrepreneurship
1.3.5.1e - Entrepreneurial risk and uncertainty
1.3.5.2a - Entrepreneurial characteristics and skills
1.3.5.2b - Motives for setting up businesses
1.3.5.3a - Survival objective
1.3.5.3b - Profit maximisation objective
1.3.5.3c - Other business objectives
1.3.5.4a - Opportunity cost
1.3.5.4b - Trade-offs
Unit 2: Managing Business Activities
Assessed quantitative skills
A-Level/Edexcel/Business//AS/Question Bank/Unit 1: Marketing and People/1.3.5 - Entrepreneurs and leaders/Edexcel A-Level Business AS 1.3.5 3a Survival Objective Questions

Edexcel A-Level Business AS 1.3.5 3a Survival Objective Questions

Analyse business objectives by linking profit, growth, survival, social aims, ethics, stakeholder priorities and changing conditions to strategic decisions.

Syllabus
First assessment 2019
Course
Business XBS11/YBS11
Level
AS

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