Creating a Business
Study the entrepreneur’s role in creating and setting up a business, including ideas, risk, opportunity recognition, resources, finance and early decisions.
- Syllabus
- First assessment 2019
- Course
- Business XBS11/YBS11
- Level
- AS
Study the entrepreneur’s role in creating and setting up a business, including ideas, risk, opportunity recognition, resources, finance and early decisions.
Extract E Mr Cory's Cookies Young entrepreneur Cory Nieves is also known as Mr Cory. When he was five years old he started selling hot chocolate in his neighbourhood to raise money to buy a car for his family. Cory then began selling lemonade and cookies to increase the buying options for his loyal customers. His passion and entrepreneurial spirit, combined with a love of treats, led him to be the owner of Mr Cory's Cookies at six years old. Cory's mother, Lisa, spent many months learning how to bake the cookies. She then test marketed each batch in the local area. The business became famous in the local community for Cory's chocolate chip cookies, which continue to be the best seller. The product line has expanded, and the cookies are manufactured using only natural and high-quality ingredients. The cookies are now only available online. Due to the publicity he received as a young entrepreneur, Cory has had many television appearances and has worked with large companies and brands such as Mercedes Benz, Ralph Lauren, TOMS and Macys. In addition, he has worked with non-profit organisations such as the Children's Aid Society.
Extract F The value of Mr Cory's Cookies The sweets and snacks market is extremely competitive and the market is growing. In 2021 Cory Nieves was 17 years old and the value of his business had increased to $ 1500000. Value of Mr Cory's Cookies (2018-2021)

Extract E Mr Cory's Cookies Young entrepreneur Cory Nieves is also known as Mr Cory. When he was five years old he started selling hot chocolate in his neighbourhood to raise money to buy a car for his family. Cory then began selling lemonade and cookies to increase the buying options for his loyal customers. His passion and entrepreneurial spirit, combined with a love of treats, led him to be the owner of Mr Cory's Cookies at six years old. Cory's mother, Lisa, spent many months learning how to bake the cookies. She then test marketed each batch in the local area. The business became famous in the local community for Cory's chocolate chip cookies, which continue to be the best seller. The product line has expanded, and the cookies are manufactured using only natural and high-quality ingredients. The cookies are now only available online. Due to the publicity he received as a young entrepreneur, Cory has had many television appearances and has worked with large companies and brands such as Mercedes Benz, Ralph Lauren, TOMS and Macys. In addition, he has worked with non-profit organisations such as the Children's Aid Society.
Define the term 'entrepreneur'. (Extract E, line 2)
Knowledge 2
Up to 2 marks for defining the term 'entrepreneur', e.g.
• A person who takes a risk (1) and sets up a business (1)
(2)
2(b)
Knowledge 1, Application 2, Analysis 1
Knowledge
1 mark for showing understanding of a pricing strategy e.g.
Application
Up to 2 marks for: contextualising the pricing strategy e.g.
- Mr Cory's Cookies was a start-up business with little experience
of selling goods (1)
- The sweets and snacks market is very competitive and it may
be difficult for new businesses to enter the market
(1)
Analysis
1 mark for reasons / causes / consequences of a pricing strategy e.g.
- Selling at a low price may have persuaded the local community
to switch brands and buy Mr Cory's Cookies rather than those
of its competitors (1)
(4)
2(c)
Knowledge 2, Application 2, Analysis 2
Knowledge
Up to 2 marks for defining brand, e.g.:
- A design, name or symbol (1) that distinguishes a product or
service from its competitors (1)
OR
For giving two methods of building a brand, e.g.
- Creating a differentiated product/unique selling point (1)
Advertising the products (1)
Application
Up to 2 marks for answers contextualised to Mr Cory's Cookies e.g.
- Mr Cory's Cookies created cookies that were made from natural
ingredients to provide a USP to differentiate his product (1)
- Cory was invited onto TV shows and worked with large companies
giving him the opportunity to promote his cookies and attract
more customers (1)
Analysis
Up to 2 marks for reasons / causes / consequences for Mr Cory's
Cookies, e.g.
- This may have enabled Mr Cory's Cookies to be recognised for its
USP leading to increasing brand recognition/increased sales (1)
- This may have created awareness of the young entrepreneur and
his business idea leading to consumers choosing Mr Cory's Cookies
over competitors' brands (1)
(6)
Question
Discuss the advantages for Mr Cory's Cookies of using test marketing as a method of market research.
Indicative content