2.3.2.2b - Factors affecting sales forecasts

Analyse consumer trends, economic variables and competitor actions as influences on sales forecasts.

Use b - factors affecting sales forecasts to connect the rule to the data and decision in the question.

This matters because b - factors affecting sales forecasts determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - factors affecting sales forecasts to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - Factors affecting sales forecasts is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.