2.3.2.1c - Improving sales

Explain ways to improve sales volumes and sales revenues.

Use c - improving sales to connect the rule to the data and decision in the question.

This matters because c - improving sales determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply c - improving sales to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: c - Improving sales is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.