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Edexcel IGCSE Business Studies 4.2.2 Responding to Changes in the Market Questions

Practise market-change questions by analysing customer trends, competitor pressure and responses that fit short- and long-term aims.

Syllabus
First assessment 2019
Course
Business Studies 4BS1

Exam points

  • Analyse how changing tastes or spending patterns affect product or equipment decisions.
  • Outline responses to increased competition, such as promotion, pricing or product changes.
  • Evaluate short- and long-term effects of market change using case evidence and aims.

Edexcel IGCSE Business Studies 4.2.2 Responding to Changes in the Market Questions question 1

[Maximum number: 6]

Can Culleretes offers a fixed price dinner menu at € 38.40 per person. Groups of five or more are given a discount of 12.5% on their total bill.

The city of Barcelona has seen a number of new restaurants offering various menus such as Italian and Turkish.

Analyse the importance of Can Culleretes responding to changes in its market.

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