Practise market-change questions by analysing customer trends, competitor pressure and responses that fit short- and long-term aims.
Can Culleretes offers a fixed price dinner menu at € 38.40 per person. Groups of five or more are given a discount of 12.5% on their total bill.
The city of Barcelona has seen a number of new restaurants offering various menus such as Italian and Turkish.
Analyse the importance of Can Culleretes responding to changes in its market.
AO2-3 marks AO3-3 marks
A02
- Montserrat and Alicia need to keep up with changing customer tastes if they want to remain competitive
- As the second oldest restaurant in Spain it may place no importance in responding to changes in the market
A03
- They are located in a busy area and want to make sure customers are drawn to them over the other restaurants in the area
- Despite the market changing customers are drawn to Can Culleretes because of it being a family run business and its long history so may see no need to change if it is successful enough as it is
| Level | Mark | Descriptor |
|---|---|---|
| 0 | No Rewardable material. | |
| Level 1 | 1-2 | - Limited application of knowledge and understanding of business concepts and issues to the business context. (AO2) - Attempts to deconstruct business information and/or issues, finding limited connections between points. (AO3) |
| Level 2 | 3-4 | - Sound application of knowledge and understanding of business concepts and issues to the business context although there may be some inconsistencies. (AO2) - Deconstructs business information and/or issues, finding interconnected points with chains of reasoning, although there may be some logical inconsistencies. (AO3) |
| Level 3 | 5-6 | - Detailed application of knowledge and understanding of business concepts and issues to the business context throughout. (AO2) - Deconstructs business information and/or issues, finding detailed interconnected points with logical chains of reasoning. (AO3) |