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Edexcel IGCSE Business Studies 4.2.2 responding to market changes

Practise market-change questions by analysing customer trends, competitor pressure and responses that fit short- and long-term aims.

Syllabus
First assessment 2019
Course
Business Studies 4BS1

Exam points

  • Analyse how changing tastes or spending patterns affect product or equipment decisions.
  • Outline responses to increased competition, such as promotion, pricing or product changes.
  • Evaluate short- and long-term effects of market change using case evidence and aims.

4.2.2 Responding to changes in the market question 1

[Maximum number: 2]

Outline one method that TBTS might use to respond to greater competition.

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