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Edexcel IGCSE Business Studies 2 People in Business Question Bank

Practise people-in-business decisions covering communication, recruitment, training, motivation, rewards and organisational structure.

Syllabus
First assessment 2019
Course
Business Studies 4BS1

Covered syllabus points

2.1 Internal and external communication2.2 Recruitment and selection process2.3 Training2.4 Motivation and rewards2.5 Organisation structure and employees

2 - People in Business question 1

[Maximum number: 2]

Most people recognise Heinz for the phrase '57 varieties' even though it now produces many more than the original 57 varieties. H J Heinz, the founder of the Heinz business, believed the phrase sounded lucky.

Kraft Heinz is a world-wide producer of food products. It was formed from the merger of Kraft Foods and Heinz in 2015. This created the third largest food and drinks business in the USA and the fifth largest food and drinks business in the world.

Kraft Heinz has over 24 different brands, including Greenseas in Australia and Nutri+Plus in New Zealand. America has the largest number of brands from Maxwell House to Cool Whip. Kraft Heinz produces many different products including tomato sauce, 'Mac\&Cheese', pasta and its famous baked beans that are used and eaten by many people.

Kraft Heinz uses many methods to advertise its products. These include posters, billboards and leaflets in supermarkets.

Question (a)

(a)

Which one of the following is an example of external communication?

Select one answer.

A

A presentation by the chairperson to its employees

B

Sending a customer details of a special offer

C

A departmental meeting

D

Training sessions for new employees

[ 1 ]

Question (b)

(b)

State one reason why Kraft Heinz prefers to train its employees using on-the-job training.

[ 1 ]

2 - People in Business question 2

[Maximum number: 2]

Premier Inn wants to retain its employees so it can continue to maintain the service it provides for guests.

Question (a)

(a)

State one activity carried out by the marketing functional area at Premier Inn.

[ 1 ]

Question (b)

(b)

State one reason why Premier Inn uses seasonal employees.

[ 1 ]

2 - People in Business question 3

[Maximum number: 2]

IKEA is a well-known home furniture retailer with stores throughout the world. It was started in 1943 by Ingvar Kamprad when he was given some money by his father for doing well at school. He wanted to produce furniture at a price that people could afford to buy.

He realised that transporting furniture to customers was difficult as goods were often damaged. He developed flat packs to avoid damage. A flat pack contained all the materials needed to self-assemble a table, a chair or a bed.

All IKEA stores are run as franchises.

Question (a)

(a)

Define the term person specification.

[ 1 ]

Question (b)

(b)

State one reason why IKEA provides induction training for new employees.

[ 1 ]

2 - People in Business question 4

[Maximum number: 5]

In 1985 Emirates started its airline business with just two aircraft. It is now a well-known airline with over 265 aircraft flying to over 180 destinations around the world.

Emirates has won many awards for service and reliability. Until 2016 passengers rated Emirates the leading airline to travel with. However, in 2017 its rating dropped from first to fourth.

Question (a)

(a)

Which one of the following departments would send an invoice to a supplier?

Select one answer.

A

Human resources

B

Marketing

C

Finance

D

Production

[ 1 ]

Question (b)

(b)

Which one of the following sets out the tasks and responsibilities of a worker?

Select one answer.

A

Person specification

B

Induction training

C

Job description

D

Job enrichment

[ 1 ]

Question (c)

(c)

Explain one of the factors in Herzberg's motivational theory.

[ 3 ]
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