Edexcel IGCSE Business Studies 4.3 The Marketing Mix Questions
Practise marketing mix questions by linking product, price, place and promotion choices to sales, demand and customer reach.
- Syllabus
- First assessment 2019
- Course
- Business Studies 4BS1
Exam points
- Apply marketing mix choices to a case, linking product, price, place or promotion to sales.
- Calculate discounts or price changes, then interpret the effect on customer demand.
- Use product life cycle, promotion or distribution evidence to recommend a marketing option.
Covered syllabus points
Question 1
[Maximum number: 2]
Ocean Vibes is a boat tour business located in two tourists resorts in Portugal. During the tours, it collects wildlife research. The idea came from two young scientists, Alfredo and Pedro, who share a passion for the environment, boats and science. Ocean Vibes employs boat tour guides and a sales team in each of the two resorts.
The main goal of Ocean Vibes is to connect tourism with science. It offers dolphin and bird-watching tours to tourists and uses the boat tours to collect research data on the wildlife. Its tour guides are knowledgeable, passionate and respectful of the environment.
Customers can book the boat tours online or in the tourist resorts. They are encouraged to leave reviews on Ocean Vibes' website.
Every month Ocean Vibes provides a boat tour for students and researchers who wish to study the wildlife.
There are many other businesses offering boat tours in Portugal which makes competing in the industry a challenge.
Question (a)
(a)
Which one of the following is a phase of the product life cycle?
Select one answer.
A
Introduction
B
Cash cow
C
Dog
D
Star
A
Question (b)
(b)
State one benefit to Ocean Vibes of using competition pricing.
A02-1 mark
Award 1 mark for a benefit to Ocean Vibes of using competition pricing.
- Ocean Vibes may attract sales from other boat tour businesses (1)
NB Do not accept a benefit that is not in the context of Ocean Vibes
Accept any other appropriate response.
Question 2
[Maximum number: 1]
The demand for NOF products can be affected by external factors.
State one reason NOF might use other retailers to sell its products.
AO2-1 mark
Award 1 mark for a valid reason of using retailers in
the context of the business.
Accept any other appropriate response.
Question 3
[Maximum number: 7]
Irsi Chocolatier is a chocolate shop in Brussels, the capital city of Belgium. There are many other chocolate shops nearby. Opened in 1989 by the Corne family the business now has four directors and three employees. Florent Corne is the Managing Director with three other family members as Directors. Irsi Chocolatier opens from Tuesday till Saturday. The shop sells a variety of handmade chocolates and jelly fruit sweets. It delivers locally and has a website for information purposes only.
Question (a)
(a)
Which one of the following is an example of a good?
Select one answer.
A
Motor vehicle
B
Financial advice
C
Car washing
D
Gardening
A
Question (b)
(b)
Analyse the importance of branding for Irsi Chocolatier.
AO2 =3 marks AO3 =3 marks
AO2
- As a business that started in 1989 it has been able to develop and maintain a strong image for its chocolates and sweets
- Branding against local competing chocolate shops helps Irsi Chocolatier stand out
AO3
- This is important as the brand helps create recognition of the business allowing Irsi Chocolatier to continue as a long-standing business
- As the brand becomes stronger a higher price for the products can be charged and new products being introduced have a higher success rate due to its current branding
| Level | Mark | Descriptor |
|---|---|---|
| 0 | No Rewardable material. | |
| Level 1 | 1-2 | - Limited application of knowledge and understanding of business concepts and issues to the business context. (AO2) - Attempts to deconstruct business information and/or issues, finding limited connections between points. (AO3) |
| Level 2 | 3-4 | - Sound application of knowledge and understanding of business concepts and issues to the business context although there may be some inconsistencies. (AO2) - Deconstructs business information and/or issues, finding interconnected points with chains of reasoning, although there may be some logical inconsistencies. (AO3) |
| Level 3 | 5-6 | - Detailed application of knowledge and understanding of business concepts and issues to the business context throughout. (AO2) - Deconstructs business information and/or issues, finding detailed interconnected points with logical chains of reasoning. (AO3) |
Question 4
[Maximum number: 1]
Ocean Vibes is a boat tour business located in two tourists resorts in Portugal. During the tours, it collects wildlife research. The idea came from two young scientists, Alfredo and Pedro, who share a passion for the environment, boats and science. Ocean Vibes employs boat tour guides and a sales team in each of the two resorts.
The main goal of Ocean Vibes is to connect tourism with science. It offers dolphin and bird-watching tours to tourists and uses the boat tours to collect research data on the wildlife. Its tour guides are knowledgeable, passionate and respectful of the environment.
Customers can book the boat tours online or in the tourist resorts. They are encouraged to leave reviews on Ocean Vibes' website.
Every month Ocean Vibes provides a boat tour for students and researchers who wish to study the wildlife.
There are many other businesses offering boat tours in Portugal which makes competing in the industry a challenge.
Which one of the following is a phase of the product life cycle?
Select one answer.
A
Introduction
B
Cash cow
C
Dog
D
Star
A
Question 5
[Maximum number: 1]
Ocean Vibes is a boat tour business located in two tourists resorts in Portugal. During the tours, it collects wildlife research. The idea came from two young scientists, Alfredo and Pedro, who share a passion for the environment, boats and science. Ocean Vibes employs boat tour guides and a sales team in each of the two resorts.
The main goal of Ocean Vibes is to connect tourism with science. It offers dolphin and bird-watching tours to tourists and uses the boat tours to collect research data on the wildlife. Its tour guides are knowledgeable, passionate and respectful of the environment.
Customers can book the boat tours online or in the tourist resorts. They are encouraged to leave reviews on Ocean Vibes' website.
Every month Ocean Vibes provides a boat tour for students and researchers who wish to study the wildlife.
There are many other businesses offering boat tours in Portugal which makes competing in the industry a challenge.
State one benefit to Ocean Vibes of using competition pricing.
A02-1 mark
Award 1 mark for a benefit to Ocean Vibes of using competition pricing.
- Ocean Vibes may attract sales from other boat tour businesses (1)
NB Do not accept a benefit that is not in the context of Ocean Vibes
Accept any other appropriate response.
Question 6
[Maximum number: 6]
Irsi Chocolatier is a chocolate shop in Brussels, the capital city of Belgium. There are many other chocolate shops nearby. Opened in 1989 by the Corne family the business now has four directors and three employees. Florent Corne is the Managing Director with three other family members as Directors. Irsi Chocolatier opens from Tuesday till Saturday. The shop sells a variety of handmade chocolates and jelly fruit sweets. It delivers locally and has a website for information purposes only.
Analyse the importance of branding for Irsi Chocolatier.
AO2 =3 marks AO3 =3 marks
AO2
- As a business that started in 1989 it has been able to develop and maintain a strong image for its chocolates and sweets
- Branding against local competing chocolate shops helps Irsi Chocolatier stand out
AO3
- This is important as the brand helps create recognition of the business allowing Irsi Chocolatier to continue as a long-standing business
- As the brand becomes stronger a higher price for the products can be charged and new products being introduced have a higher success rate due to its current branding
| Level | Mark | Descriptor |
|---|---|---|
| 0 | No Rewardable material. | |
| Level 1 | 1-2 | - Limited application of knowledge and understanding of business concepts and issues to the business context. (AO2) - Attempts to deconstruct business information and/or issues, finding limited connections between points. (AO3) |
| Level 2 | 3-4 | - Sound application of knowledge and understanding of business concepts and issues to the business context although there may be some inconsistencies. (AO2) - Deconstructs business information and/or issues, finding interconnected points with chains of reasoning, although there may be some logical inconsistencies. (AO3) |
| Level 3 | 5-6 | - Detailed application of knowledge and understanding of business concepts and issues to the business context throughout. (AO2) - Deconstructs business information and/or issues, finding detailed interconnected points with logical chains of reasoning. (AO3) |
All question bank results loaded