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Edexcel IGCSE Business Studies 4.2.3 market segmentation

Practise market segmentation by defining demographic groups, explaining targeting reasons and judging how segments improve customer experience.

Syllabus
First assessment 2019
Course
Business Studies 4BS1

Exam points

  • Explain how demographic or income segmentation helps a business target customers.
  • Apply segmentation to a case using age, income, location, lifestyle or customer needs.
  • Evaluate whether a named segment is important for improving customer experience.

4.2.3 Market segmentation question 1

[Maximum number: 1]

Nantgwynfaen Organic Farm (NOF) is a farm growing a range of fruit and vegetables. It has a farm shop and offers accommodation with breakfast. It was set up by Amanda and Ken Edwards in West Wales, UK.

NOF supports farmers by selling local organic produce in its farm shop. The produce from the farm shop is served to the visitors staying overnight at the farm.

NOF is committed to being environmentally friendly by recycling, avoiding the use of packaging and reducing the use of electricity.

State one reason why NOF segments its target market by income.

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