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Edexcel IGCSE Business Studies 4.2.3 Market Segmentation Questions

Practise market segmentation by defining demographic groups, explaining targeting reasons and judging how segments improve customer experience.

Syllabus
First assessment 2019
Course
Business Studies 4BS1

Exam points

  • Explain how demographic or income segmentation helps a business target customers.
  • Apply segmentation to a case using age, income, location, lifestyle or customer needs.
  • Evaluate whether a named segment is important for improving customer experience.

Edexcel IGCSE Business Studies 4.2.3 Market Segmentation Questions question 1

[Maximum number: 1]

State one reason why TBTS might segment its market.

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