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Edexcel IGCSE Business Studies 4.2.1 importance of marketing

Practise marketing-importance questions by linking customer needs to loyalty, repeat purchases and launch or adaptation decisions.

Syllabus
First assessment 2019
Course
Business Studies 4BS1

Exam points

  • Explain how meeting customer needs can increase loyalty, recommendations or repeat purchases.
  • Analyse problems when customer needs are not satisfied, such as lost sales or reputation damage.
  • Evaluate marketing importance when launching a product or adapting to customer demand.

4.2.1 Importance of marketing question 1

[Maximum number: 6]

Nantgwynfaen Organic Farm (NOF) is a farm growing a range of fruit and vegetables. It has a farm shop and offers accommodation with breakfast. It was set up by Amanda and Ken Edwards in West Wales, UK.

NOF supports farmers by selling local organic produce in its farm shop. The produce from the farm shop is served to the visitors staying overnight at the farm.

NOF is committed to being environmentally friendly by recycling, avoiding the use of packaging and reducing the use of electricity.

Analyse the importance of marketing to NOF.

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