CourseCourseQuestionQuestionDocumentDocument
Pearson Edexcel International GCSE Business (4BS1)
1 - Business activity and influences on business
2 - People in Business
3 - Business finance
4 - Marketing
4.1 Market research
4.2 The market
4.2.1 Importance of marketing
4.2.2 Responding to changes in the market
4.2.3 Market segmentation
4.3 The marketing mix
5 - Business operations
6 Quantitative skills
IGCSE/Edexcel/Business Studies//Concept/4 - Marketing/4.2 The market/4.2.2 Responding to changes in the market

4 - Marketing

Syllabus
2026
Section
4
Level
—

Exam analysis

Most tested topics

  1. Market research
  2. The market
  3. The marketing mix