ConceptConceptDocsDocuments

Edexcel IGCSE Business Studies 4.2 The market Question Bank

Practise analysing markets through customer needs, loyalty, segmentation, competition and changing spending patterns in business cases.

Syllabus
First assessment 2019
Course
Business Studies 4BS1

Exam points

  • explain how satisfying customer needs affects loyalty, recommendations or repeat purchases
  • analyse how a business responds to new competitors, changing tastes or spending patterns
  • evaluate segmentation choices using demographic or niche-market evidence from the case

Covered syllabus points

4.2.1 Importance of marketing4.2.2 Responding to changes in the market4.2.3 Market segmentation

4.2 The market question 1

[Maximum number: 7]

Nantgwynfaen Organic Farm (NOF) is a farm growing a range of fruit and vegetables. It has a farm shop and offers accommodation with breakfast. It was set up by Amanda and Ken Edwards in West Wales, UK.

NOF supports farmers by selling local organic produce in its farm shop. The produce from the farm shop is served to the visitors staying overnight at the farm.

NOF is committed to being environmentally friendly by recycling, avoiding the use of packaging and reducing the use of electricity.

Question (a)

(a)

State one reason why NOF segments its target market by income.

[ 1 ]

Question (b)

(b)

Analyse the importance of marketing to NOF.

[ 6 ]

4.2 The market question 2

[Maximum number: 2]

Outline one method that TBTS might use to respond to greater competition.

All question bank results loaded