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Cambridge IGCSE Business (0264)

1. Understanding business activity

2. People in business

3.1. Marketing and the market

3.2. Market research

3.3. Marketing mix

3.3.1—Product

3.3.4—Promotion

3.3.5—Ecommerce

3.3.6—Marketing strategy

3.3.7—Entering new markets in other countries as a method of growth

3.4. Legal controls

4. Operations management

5. Financial information and decisions

6. External influences on business activity

7. Formulas and ratios

IGCSE/CAIE/Business Studies//Concept/3. Marketing/3.3. Marketing mix/3.3.6—Marketing strategy

3. Marketing

Syllabus: 0264–2027–2028
Section: 3
Level: —

Exam analysis

Most tested topics

Marketing and the market
Market research
Marketing mix
Legal controls