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Cambridge IGCSE Business (0264)
1. Understanding business activity
2. People in business
3. Marketing
3.1. Marketing and the market
3.2. Market research
3.3. Marketing mix
3.4. Legal controls
4. Operations management
5. Financial information and decisions
6. External influences on business activity
7. Formulas and ratios
IGCSE/CAIE/Business Studies//Concept/3. Marketing

3. Marketing

Syllabus
0264–2027–2028
Section
3
Level
—

Exam analysis

Most tested topics

  1. Marketing and the market
  2. Market research
  3. Marketing mix
  4. Legal controls