3.3.1—Product
- Syllabus
- 0264–2027–2028
- Objective
- 3.3.1
- Level
- —
3.3.1—Product
- the importance of brand image
- the role of packaging
- advantages and disadvantages of developing new products
- the main stages of the product life cycle: introduction, growth, maturity, decline
- interpret a product life cycle diagram
- extension strategies a business could use: new markets, new uses for a product, adapting the product or packaging, increased advertising / sales promotion
- advantages and disadvantages of different extension strategies
- recommend and justify an extension strategy to use in a given situation
ConceptIGCSE Business Studies