CAIE IGCSE Business Studies 3.3.1 product
Practise product questions by defining brand image, identifying life-cycle stages and justifying extension strategies for the case.
- Syllabus
- 2027–2029
- Course
- Business 0264
Exam points
- Define brand image as the product identity or reputation that distinguishes it from rivals.
- Identify product life cycle stages such as introduction, growth, maturity and decline.
- Justify extension strategies such as new markets or packaging using case evidence.
3.3.1—Product question 1
[Maximum number: 4]
Caleb wants to be an entrepreneur. He plans to start up a business selling handmade furniture including tables and chairs. He will sell his products to a niche market. Having a good brand image will be important. Caleb knows there are many legal controls that can impact his marketing strategy. He is considering selling his products using e-commerce. Caleb also has to decide on a suitable location for the business.
Outline two reasons why having a good brand image might be important for Caleb's business.
Reason 1:
Reason 2:
Award 1 mark for each relevant reason (max 2).
Award 1 mark for each relevant reference to this business (max 2).
Points might include:
- Increase sales / customers [k] of his handmade product [app]
- To differentiate the product (from competitors) [k] when using ecommerce [app]
- Helps promote / aids recognition [k] of his furniture [app]
- Create / maintain customer loyalty / customers will keep buying its products rather than competitors [k] which could be important for this start-up business [app]
- Can charge higher price [k] helpful as it's a niche market [app]
Other appropriate responses should also be credited.
To use words from the stem as
application the reference must be
appropriate (i.e. make sense) in relation
to the point being made.
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