2.3.3.3b - External causes of business failure

Analyse external causes such as market conditions, competition, economic conditions, exchange rates, interest rates, regulations, suppliers and natural events.

Use b - external causes of business failure to connect the rule to the data and decision in the question.

This matters because b - external causes of business failure determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply b - external causes of business failure to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: b - External causes of business failure is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.