2.3.3.3a - Internal causes of business failure

Analyse internal causes such as poor cash-flow management, sales overestimation, overtrading, poor inventory control, poor marketing and poor quality.

Use a - internal causes of business failure to connect the rule to the data and decision in the question.

This matters because a - internal causes of business failure determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply a - internal causes of business failure to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: a - Internal causes of business failure is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.