2.2.3—Consumer behaviour and personal space

2.2.3 Consumer behaviour and personal space.

• personal space at restaurant tables including Hall's four zones; functions such as overload, arousal and behaviour constraint (exemplified by the following key study).
• Key study on consumers responses to table spacing: Robson et al. (2011).
• defending place in a queue including nature of intrusion, number of intrusions, social structure of a queue, responses of people queuing, including a study, e.g. Milgram et al. (1986).
• Relevant issues and debates and methodology for this topic include: individual and situational explanations, cultural differences, observations, quantitative and qualitative data, ethics.

This matters because —consumer behaviour and personal space determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply —consumer behaviour and personal space to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: —Consumer behaviour and personal space is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.