2.2.1—Environmental influences on consumers

2.2.1 Environmental influences on consumers.

• wayfinding in shopping malls; factors affecting wayfinding such as signs and you are here maps, including a study, e.g. Dogu and Erkip (2000).
• shopper behaviour focusing on spatial movement patterns including types of trip (short, round, central and wave) and the five types of spatial behaviour patterns (specialist, native, tourist, explorer, raider); the use of CCTV tracking, including a study, e.g. Gil et al. (2009).
• Relevant issues and debates and methodology for this topic include: reductionism versus holism, idiographic versus nomothetic, questionnaires, generalisations, reliability.

This matters because —environmental influences on consumers determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply —environmental influences on consumers to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: —Environmental influences on consumers is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.