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CAIE A-Level Business 3.1.4 Consumer and Industrial Marketing

Practise analysing how a marketing strategy must change when a business moves between consumer and industrial buyers, using the buyer relationship and route to market in the case.

Syllabus
2026–2028
Course
Business 9609
Level
AS

Exam points

  • identify whether the target is a consumer or organisational buyer and apply its purchasing criteria
  • adapt promotion, distribution or relationship selling to the retailer or industrial buying process

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