CAIE A-Level Business AS 3.1.7 Crm Questions
Connect customer relationships and feedback to loyalty and marketing costs, then judge whether CRM fits a small business’s resources and customer needs.
- Syllabus
- 2026–2028
- Course
- Business 9609
- Level
- AS
Exam points
- Analyse how customer data and stronger relationships improve targeted marketing and retention
- Evaluate CRM suitability for a small business by weighing loyalty gains against costs and staff time
