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CAIE A-Level Business 3.1.7 Customer Relationship Marketing

Practise analysing how customer relationship marketing can improve retention, repeat sales and insight and evaluating whether its benefits justify cost for a small business.

Syllabus
2026–2028
Course
Business 9609
Level
AS

Exam points

  • analyse a CRM benefit through customer data or service to loyalty, repeat sales or revenue
  • evaluate suitability by comparing relationship value with system, staff and data-management costs

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