CAIE A-Level Business AS 3.1.7 Crm Topic Practice

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Cambridge International AS & A Level Business (9609)

1. Business and its environment

2. Human resource management

3.1 The nature of marketing

3.1.1—Marketing role

3.1.2—Demand and supply

3.1.3—Markets

3.1.4—Consumer and industrial marketing

3.1.5—Mass marketing and niche marketing

3.1.6—Market segmentation

3.2 Market research

3.3 The marketing mix

4. Operations management

5. Finance and accounting

A-Level/CAIE/Business//AS/Question Bank/3. Marketing/3.1 The nature of marketing/3.1.7—CRM

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