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Cambridge International AS & A Level Business (9609)

1. Business and its environment

2. Human resource management

3.1 The nature of marketing

3.1.1—Marketing role

3.1.2—Demand and supply

3.1.3—Markets

3.1.4—Consumer and industrial marketing

3.1.5—Mass marketing and niche marketing

3.1.6—Market segmentation

3.2 Market research

3.3 The marketing mix

4. Operations management

5. Finance and accounting

A-Level/CAIE/Business//AS/Concept/3. Marketing/3.1 The nature of marketing/3.1.4—Consumer and industrial marketing

3. Marketing

Syllabus: 9609–2026–2027
Section: 3
Level: AS

Exam analysis

Most tested topics

The nature of marketing
Market research
The marketing mix