AO1 Knowledge and understanding 2 marks
AO2 Application 2 marks
AO3 Analysis 4 marks
2
3-4 marks
Developed analysis
- Developed analysis that identifies connections between causes, impacts and/or consequences of two points.
- Developed analysis that identifies connections between causes, impacts and/or consequences of one point.
1
1-2 marks
- Knowledge of two relevant points is used to answer the question.
- Knowledge of one relevant point is used to answer the question.
1-2 marks
- Application of two relevant points to a business context.
- Application of one relevant point to a business context.
1-2 marks
Limited analysis
- Limited analysis that identifies connections between causes, impacts and/or consequences of two points.
- Limited analysis that identifies connections between causes, impacts and/or consequences of one point.
0
0 marks
No creditable response.
0 marks
No creditable response.
0 marks
No creditable response.
1(c)
Indicative content
AO1 Knowledge and understanding
Knowledge of an assessment centre (max 1 mark if no knowledge of advantage or disadvantage), including:
- a combination of tasks and activities that test suitability for the job
- chance to demonstrate a wider range of skills than during a traditional face-to-face interview.
- hosted over anything from an afternoon to two days
- often the final stage of the selection process
- a group of candidates usually attend together.
Knowledge of an advantage □ (max 1 mark - annotate on left) may include:
- More suitable/knowledgeable/skilled recruit
- Wider skilled recruit / more skills tested
- More detailed process
- Useful as final stage of recruitment
- Allows direct comparison with other candidates
- Less time involved
Knowledge of a disadvantage (max 1 mark - annotate on right) may include:
- Takes more time
- Cost of an assessment centre
- Not realistic / not linked to specific employment / may assess unnecessary skills / knowledge
AO2 Application
Context applied to an advantage □ (max 1 mark) and disadvantage (max 1 mark) of using an assessment centre, including:
- To plan the recruitment and training of a new sales team.
- To organise the production of digital promotions.
- To advise the board of directors on changes to the PS product portfolio.
- To do tasks relating to the marketing of PS (e.g. perfume, website sales, subscription sales, importance of packaging).
- Five shortlisted applicants.
- Use of Table 1.1
PUBLISHED
1(c)
AO3 Analysis
Limited analysis - - candidate shows one link in the chain of analysis.
Developed analysis 踾 candidate shows two or more links in the chain of analysis or a two-sided analysis.
Advantages may include:
- More suitable recruit
- lower costs of marketing - increase profitability
- higher sales - increase profits
- Wider skilled recruit
- lower costs of marketing - increase profitability
- higher sales - increase profits
- Longer process than an interview; more likely to find a better candidate - increase sales and growth of PS.
- Final stage of recruitment; may be a suitable way to distinguish between qualified and similar candidates - increase chances of getting the best candidate.
- Allows direct comparison with other candidates - increases probability of finding the best candidate who can improve the marketing of PS .
- Disadvantages may include:
- Takes more time; increase costs - reduces profitability.
- May assess unnecessary skills and provides an unrealistic image of the candidates and increases the probability of choosing the wrong candidate - increases costs in the long run (more recruitment needed).
- Cost of an assessment centre; significantly more expensive than an interview - decreased profitability.
Accept all valid responses.
1(c)
Exemplars and annotations