CAIE IGCSE Business Studies 5.5.1 Profitability
Practise calculating and interpreting profit margins and ROCE, then using income statement data to judge financial performance.
- Syllabus
- 2027–2029
- Course
- Business 0264
Practise calculating and interpreting profit margins and ROCE, then using income statement data to judge financial performance.
GTB is a business which operates in the tertiary sector.It owns 5 cafés selling food and drinks. The business uses social media as its method of promotion.The Finance Manager,Moeen,is analysing GTB's financial statements.An extract is shown in Table 2.1.He is considering ways to improve GTB's profit margin.Moeen knows there are other users that are interested in the accounts of a business.

Table 2.1
(c)Outline two ways GTB could improve its profit margin.
Way 1:
Way 2:
Award 1 mark for each relevant way (max 2).
Award 1 mark for each relevant reference to this business (max 2).
Points might include:
- Increase price [k] of the food [app]
- Lower/control fixed costs (or examples such as lower rent) [k] of its cafes [app]
- Lower/control variable costs (or examples) [k] which could help increase the profit margin of 25\% [app]
Other appropriate responses should be credited.
To use words from the stem as application, the reference must be appropriate (i.e. make sense) in relation to the point being made.
The following words are likely to be appropriate for this question:
- Café
- Selling food/drinks or examples such as coffee
- 5 (cafes)
- 25% (profit margin)
- $ 600000 (revenue)
- $ 150000 (profit)
- $ 750000 (capital employed)
- Social media for promotion
Other appropriate examples can be credited.