CAIE IGCSE Business Studies 1 understanding business activity
Use this Understanding Business Activity hub to connect definitions, case application and justified decisions across the first syllabus unit.
- Syllabus
- 2027–2029
- Course
- Business 0264
Use this Understanding Business Activity hub to connect definitions, case application and justified decisions across the first syllabus unit.
Avtar owns a car repair business which operates in the private sector. It is a small business with 2 full-time employees. Avtar wants to find out the best way for a business to increase added value. Avtar's business needs finance for many reasons. Avtar wants to know how an economic recession might affect his business.
Identify two features of a private sector business.
Feature 1:
Feature 2:
Award 1 mark per feature (max 2).
Points might include:
- Owned by individuals / not owned by government
- Profit motive/objective
- Financed by banks/individuals
Other appropriate responses should be credited.
Only award the first two responses given.
Identify two reasons why a business might remain small.
Reason 1:
Reason 2:
Award 1 mark per reason (max 2).
Points might include:
- Owner's objectives
- Limited access to finance/capital
- Market size
- Market domination / a few large businesses control the market
- Lack of knowledge/skills/experience
- Wants to maintain close relationship with its customers
- To remain flexible / able to respond quickly to changes in consumer tastes
- Type/nature of industry/market/product/service
Other appropriate responses should be credited.
Only award the first two responses given.
Explain two ways a business can increase added value. Which is likely to be the best way for a business to use? Justify your answer.
Award up to 2 marks for identification of relevant points. Award up to 2 marks for relevant development of points. Award up to 2 marks for a justified decision as to which is the best way for a business to increase added value.
Points might include:
Ways to increase price:
- (Improve) quality of product/service [k] so customers may be prepared to pay higher prices [an]
- (Build a) brand image/marketing/packaging [k] so customers think the product is worth more [an]
- (Improve) product features / change/create a unique design [k] making the product more desirable than similar products so willing to pay more [an]
- Convenience [k] customers may pay more for a product they can have straightaway [an]
Ways to lower (input/raw material) costs:
- Buy cheaper raw materials / find cheaper suppliers [k] reduces material/input costs [an] widening the gap between cost and price [an]
- Reduce the number of materials used [k]
Other appropriate responses should also be credited.
Justification might include:
One way is improving the quality [k] as customers may be willing to pay a higher price [an]. It could buy cheaper raw materials [k] which may reduce material costs [an]. Improving quality is better because cheaper materials could damage the reputation leading to fewer sales [eval] while improving quality could even help attract new customers [eval].
This is a general question so there are no marks for application.
To access [eval], must discuss two valid ways. The second [eval] mark must be awarded for a comparison between two valid ways.
Some points could be [k] or [an] but do not award the same point twice.
Some analysis can be used for more than one point, but only award once.
Analysis can be awarded for explaining:
- The reason why price /cost may be higher/lower
- How way increases added value
WMH is a business which operates in the secondary sector. It makes furniture including tables and chairs. WMH's employees are all members of a trade union. The Managing Director knows the business is likely to remain small. She is considering introducing new technology into WMH's factory. She also knows it is important for a manufacturing business to choose a suitable location for a factory.
Define 'secondary sector'.
Define 'secondary sector'.
Award 2 marks for a full definition. Award 1 mark for a partial definition.
Businesses that:
- Process/manufacture goods from natural resources [2]
- Manufacture goods using the raw materials provided by the primary sector [2]
- Use manufacturing to transform the raw materials generated in the primary sector into a product [2]
- Converts raw materials into manufactured goods [2]
Partial definition e.g.
- Makes products [1]
- Manufactures goods [1]
- Refines/processes raw materials [1]
Do not award examples of manufactured goods
Identify four reasons why a business might remain small.
Reason 1:
Reason 2:
Reason 3:
Reason 4:
Award 1 mark per reason (max 4).
Points might include:
- Limited access to/lack of capital (to expand)
- Limited access to/lack of suitable labour
- Limited access to/lack of suitable land
- Limited access to/lack of suitable resources/raw materials
- Personal preference / owners' choice / owner does not want the responsibility / wants to keep control
- Lack of skills/knowledge/experience (to expand)
- Size of the market / amount of customers / level of demand / small market
- To maintain close customers relationships / provide a personal service / type of industry
- Some large firms dominate the market / low market share / too much competition
- Can be flexible / respond quickly to changes in customer tastes
- No economies of scale / to avoid diseconomies of scale
- Operating at maximum possible output
Other appropriate responses should be credited.
Only award the first four responses given.
Do not award vague statements such as less stressful/have more free time/less likely to have communication issues.
Nancy wants to be an entrepreneur. She has analysed market research data and decided to start up a book shop. Nancy has identified a suitable location and prepared a business plan. Nancy is calculating her total costs. She will use this information to help her complete a break-even chart as shown in Figure 2.1. Nancy is also considering using e-commerce.

Break-even chart for Nancy's new business
Explain two ways having a business plan could help Nancy.
Way 1:
Explanation:
Way 2:
Explanation:
Award 1 mark for identification of each relevant way (max 2).
Award 1 mark for each relevant reference to this business (max 2).
Award 1 mark for each relevant explanation (max 2).
Points might include:
- Help get a bank loan/finance [k] for her book shop [app] as lender can see that the business is able to repay [an]
- Provide targets / sense of purpose / direction / focus [k] for her new business [app] as can see what she needs to do to achieve her aims [an]
- Help decision-making [k] such as whether to use e-commerce [app] so does not waste time/money on the wrong target market/products [an]
- Act as a checklist/way to monitor progress [k] for this entrepreneur [app]
- Help set budgets [k] to help calculate her margin of safety [app]
- Help organise resources / labour requirements / marketing strategy [k]
Other appropriate responses should also be credited.
To use words from the stem as application the reference must be appropriate (i.e. make sense) in relation to the point being made.
The following words are likely to be appropriate for this question:
- Book (shop)
- Market research
- Break-even chart/margin of safety
- (Suitable) location
- E-commerce
- New/start-up business
- Entrepreneur
Other appropriate examples in context can still be credited.
CFG is a social enterprise. It buys cocoa beans from local farmers and then uses the beans to make chocolate. Being ethical is important to the business. CFG has developed a new chocolate bar. The Marketing Manager plans to use skimming as its pricing method, and retailers as its distribution channel for the new product. He knows there are many legal controls over marketing that might affect a business.
Define 'social enterprise'.
Award 2 marks for a full definition. Award 1 mark for a partial definition.
An organisation that has social objectives as well as an aim to make a profit to reinvest back into the business [2] OR
A business with social objectives that reinvests most of its profits back into the business/into benefiting society at large [2]
OR
A business that seeks to raise income, which it invests in a specific social or environmental issue [2]
OR
A business set up to help society/a community rather than make a profit [2]
Partial definition e.g. a business that aims to help/benefit society [1]