Q BankQuestion BankDocsDocuments

3.1.1—The role of marketing

Syllabus
0264–2027–2028
Objective
3.1.1
Level

3.1.1—The role of marketing

  • identifying customer needs
  • satisfying customer needs
  • maintaining customer loyalty
  • building customer relationships
  • anticipating changes in customer needs
ConceptIGCSE Business Studies