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Cambridge IGCSE Business (0264)

1. Understanding business activity

2. People in business

3.1. Marketing and the market

3.1.1—The role of marketing

3.1.2—Understanding market changes

3.1.3—Mass markets and niche markets

3.1.4—Market segmentation

3.2. Market research

3.3. Marketing mix

3.4. Legal controls

4. Operations management

5. Financial information and decisions

6. External influences on business activity

7. Formulas and ratios

IGCSE/CAIE/Business Studies//Concept/3. Marketing/3.1. Marketing and the market/3.1.3—Mass markets and niche markets

3. Marketing

Syllabus: 0264–2027–2028
Section: 3
Level: —

Exam analysis

Most tested topics

Marketing and the market
Market research
Marketing mix
Legal controls