1.1.4—Values visibility

Values are inferred from what people or organizations communicate and do; a slogan is a clue, while policies, spending and practice test how strong the inference is.

Compare stated priorities with observable actions. If they conflict, report the contradiction rather than selecting the statement that confirms your assumption.

A company advertises biodiversity protection but funds a project that clears habitat. The evidence supports a mixed or contested inference, not a clean label.

The budget is an action with consequences; use both, and explain any mismatch.

A public value claim is evidence, not proof; practice may tell a different story.