N.B. Although the question asks for the application of one concept on another, it is still expected that Business Management content will be aligned with the concepts especially the second concept (the one being acted on).
Please note that candidates can conclude that there was a minimal impact, however it has to be based on balanced arguments and evaluation.
Additional guidance in relation to the assessment criteria
For each criterion, the aim is to find the descriptor that conveys most accurately the level attained by the candidate, using the best-fit model. It is not necessary for every single aspect of a level descriptor to be met for that mark to be awarded.
- The highest-level descriptors do not imply faultless performance and should be achievable by a candidate.
- A candidate who attains a high level of achievement for one criterion will not necessarily reach high levels of achievement for the other criteria and vice versa.
If only one concept is addressed:
- Criteria A, B, C and E: award up to a maximum [3].
- Criterion D: full marks can be awarded.
Where the question asks for impacts of two concepts on content, examiners must allow for unbalanced treatment of the two concepts throughout a candidate’s response. One concept may be more significant than the other.
Criterion B
For [2]: “...connection is not developed” should be treated the same as superficial.
Criterion C